SCCHA Board of Commissioners Appoints Preston Prince Executive Director

February 4, 2021 12:00 AM

The Former Executive Director and CEO of the Fresno Housing Authority Will Start His New Appointment in May

SAN JOSE, Calif. – February 4, 2021 – The Santa Clara County Housing Authority (SCCHA) today announced the appointment of Preston Prince as executive director. Prince previously served as executive director and CEO of the Fresno Housing Authority where he helped lead successful homeless programs, established positive partnerships with community organizations and residential developers, and prioritized transparency and ethics.

"Prince's community-based leadership style is a great fit for SCCHA and will help us best leverage resources to meet the housing and community development needs of our county's most vulnerable residents," said Board Chair Jennifer Loving.

“As a community builder, I will work with the private and public sectors to establish financial resources that will create vibrant and healthy neighborhoods for Santa Clara County residents,” said Prince. “Because of my ability to be a social entrepreneur, I will bring creativity and imagination that will allow the Santa Clara County Housing Authority to actively -- and positively -- address the health, wealth, and education of its residents. I look forward to building on the impressive work happening in Santa Clara to address homelessness and create economic prosperity for all families."

Prince has more than 25 years of experience in all aspects of the creation and financing of affordable housing. His housing career is largely characterized by community revitalization and redevelopment through the forging of public and private partnerships.

"Preston is a forward thinker and visionary who shows a deep commitment to SCCHA's mission," said Adrienne Lawton, a Board commissioner and participant in SCCHA’s voucher program. "The caliber of our top candidates went way above what we expected, and we picked the person we felt could best lead SCCHA in the new direction we're headed."

Prior to joining SCCHA, Prince was the executive director at Fresno Housing Authority, one of the 20 largest public housing agencies in the country. For 14 years he used his role there to advance safe and affordable housing as a platform to improve educational, health, and wellness outcomes for Fresno County residents. He also served as executive director at Aurora Housing Authority and held senior development positions at Seattle Housing Authority and Kitsap County Consolidated Housing Authority in Washington.

“I was Chair of the City Board when we brought Preston to Fresno,” recalled former Fresno Housing Authority Board Chair Pastor Rueben Scott. “We had high expectations for our agency with his arrival and he has exceeded all of our goals. Fresno City and County are better as a result of his leadership and vision. He has my blessings as he moves on to the next step of his journey.”

Prince serves on the boards of the National Association of Housing and Redevelopment Officials, National Public Housing Museum, California Housing Finance Agency, and several local community development committees in Fresno. He holds a Master of Arts in Urban Affairs and Policy Analysis and a Bachelor of Arts degree from the New School University.

SCCHA's former executive director Katherine Harasz announced her retirement on October 1, 2020. The Board of Commissioners moved immediately to begin a recruitment for her successor.



SCCHA is the largest provider of affordable housing assistance in Santa Clara County, helping make rental housing safe and affordable for low-income families through Section 8 voucher programs and below-market rental properties. Designated a Moving to Work agency by Congress, it currently assists more than 19,000 households through innovative policies for the delivery of assisted housing. For more information, visit

Media Contact:
Orleashia Greenwood

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