For nearly four decades, Preston Prince has taken on housing challenges that others considered too complex, too costly, or too difficult to solve. His work began in community-based housing development, where he helped create housing for people too often left out of conventional development, and he grew to lead large organizations driving substantial change.
As Executive Director of the Santa Clara County Housing Authority, Preston leads work in one of the nation’s most challenging housing markets. Silicon Valley is a region defined by wealth disparity and housing insecurity. SCCHA provides rental assistance serving 22,000 households and owns more than 3,500 affordable units, with close to 1,300 additional units in its development pipeline.
Since joining SCCHA in 2021, he has challenged the agency to take on a larger role in the community beyond rental assistance. This includes building and preserving affordable homes, preventing homelessness, and creating meaningful community partnerships, while helping residents find greater stability.
Before joining SCCHA, Preston served for 14 years as CEO of the Fresno Housing Authority. During his tenure, Fresno Housing grew to serve 50,000 residents and added 2,400 affordable homes. He helped the agency attract new capital into both housing and resident services.
Preston builds agencies to last, investing heavily in the people around him. He has coached new housing leaders through mentorship across the nation and given his own staff opportunities to lead work that stretches their skills. He believes a leader’s job includes seeing potential early and making sure people have the support to act on it.
Preston has influenced affordable-housing policy at the local, state, and national levels. He worked to prevent homelessness and expand economic opportunities for low-income families. Today, he extends that work through board and civic service with organizations advancing affordable housing, public finance, and regional solutions to homelessness, including the California Housing Finance Agency, California Association of Housing Authorities, Non-Profit Housing Association, Destination: Home Silicon Valley, Santa Clara Continuum of Care, and All Home.